UGG Warming Station

Elite Marketing Group created an awareness and merchandizing campaign for UGG during the Super Bowl in New York City. The challenge was to engage with crowds visiting New York for the special event, showcase and sell product and create social media buzz. We built the UGG warming station, anchored by a creatively branded food truck wrapped with UGG Ear Muffs. The eye catching vehicle and free hot chocolate drove crowds to our prominent location in front of Penn Station where we sold UGG accessories, collected consumer data and drove customers to UGG stores.