Twinlab Fitness Challenge

Our goal was to amplify Twinlabs’ presence at events along the AVP Volleyball Tour in California and Chicago. We built a 1500 sq./ft immersive fitness challenge, aimed at driving excitement and engagement amongst the very active target audience. Participants signed up to compete in the “Twinlab Combine”, a measure of balance, jump and speed and scoreboards tracked the high scoring participants, who were rewarded Twinlab prizes. To amplify the promotion, AVP spectators could also participate in a Best Abs Photo Competition, where voting took place online, creating thousands of additional impressions.