Sahale Sampling Campaign
Tasked with distributing samples of Sahale’s nut mixes, Elite targeted consumers through events, street and mobile marketing activations. Two tour teams crossed the country visiting key cities in an effort to increase brand awareness and trial of the Sahale products. Lead generation, via electronic data capture, was an integral part of the campaign and accumulated over 6K entries. To date, 350K samples have been distributed along with 5 Million+ brand impressions.