Nickelodeon Sunny Day Tour
Elite was approached by Nickelodeon to develop an interactive mobile tour for their preschool show, Sunny Day. The show features a talented 10-year-old hair salon owner and entrepreneur, Sunny. Along with her friends and can-do attitude, Sunny is ready to save the day – one hairdstyle at a time! Elite created a fun-filled experience using a custom made expandable pod that travelled the country visiting the Bentonville Film Festival and over 50 Walmart locations! The activation included a welcome archway and character photo op, creative play areas, hair styling and nail stations, oversized working hairdryer and photo op, product displays and showcases and Sunny Day character meet and greet.