What a fun summer we had with Nickelodeon as we brought to life and toured their Sunny Day activation throughout the US.
Elite was approached by Nickelodeon to develop an interactive mobile tour for their preschool show, Sunny Day. Filled with action, comedy and music, Sunny Day features a talented 10-year-old hair salon owner and entrepreneur, Sunny. Along with her friends and can-do attitude, Sunny is ready to save the day –one hairdstyle at a time!
Elite created a fun-filled experience using a custom made expandable pod that travelled the country visiting the Bentonville Film Festival and over 50 Walmart locations!
With attendance figures of over 38,000 and too many happy children to count, the tour was able to generate over 2 Million impressions and plenty of toy sales.
The activation included a welcome archway and character photo op, creative play areas, hair styling and nail stations, oversized working hairdryer and photo op, product displays and showcases and Sunny Day character meet and greet.