Microsoft Halo

Elite Marketing Group was tasked in promoting the new Microsoft Surface Tablet along with the new Halo version to salespeople at Best Buy prior to store launch. We created a completely immersive Halo Bootcamp experience at event spaces throughout the nation. The spaces were designed to replicate a military base, donned with cargo netting, ammunition boxes, Halo vehicles and Drill Sergeants! Progressive stations took them from mission briefing to avatar creation and weapons training before finally reaching the situation room where they had the opportunity to play the new Halo game and receive a new Surface tablet!