Lindt Holiday Activations
Elite Marketing Group delivered a mass sampling campaign of Lindor Chocolate Truffles to generate excitement and buzz around the Christmas and Easter holiday seasons. Brand Ambassadors dressed as Master Chocolatiers hit the pavement in New York, Boston, Chicago, DC and San Francisco to distribute over 500,000 samples. A special Easter Egg hunt in New York captivated parents and their children along with an oversized Easter Bunny made of smaller Lindt Chocolates. Other engagements included a “guess how many” competition with a car filled with Lindt Chocolate, and an enormous inflatable Easter Bunny. For Christmas in New York, Elite promoted the downloading of the Lindt Chocolate Bear app with a special photo opp and Bear giveway.