The American Cheese Revolution Tour

Challenge

  • Introduce Organic Valley’s new American Cheese Singles Product to moms, dads and kids
  • Meet busy moms where they are and engage them and their kids in impactful and memorable ways
  • Educate consumers on the benefits of Organic eating

Strategies

  • Managed and executed a 10 week nationwide tour sampling grilled cheese sandwiches at retail locations and partner events
  • Provided a green screen photo opportunity for kids and parents to show the power that REAL cheese can provide
  • Incorporated a pledge component for families to sign encouraging them to feed their families healthy food free from fertilizers or hormones, antibiotics or GMO’s

Results

  • Distributed 16,904 samples
  • Distributed 26,595 coupons
  • Generated 1,375,388 impressions
  • Generated 160,634,661 media impressions
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