Lindt Bear Holiday Experience

Challenge

  • Develop consumer experience surrounding the iconic LINDT BEAR and its holiday initiative
  • Maximize touches and visibility via footprint selection
  • Encourage download of LINDT BEAR app and kiosk trial
  • Complement consumer experience with LINDT product sampling
  • Drive target audience to retail for purchase

Strategies

  • Recruited and trained a team of ambassadors to serve as extension of brand
  • Secured locations near Times Square and Union Square, beacons of foot traffic
  • Developed LINDT BEAR photo-opportunity that extended shelf-life of campaign through social media
  • Managed flow of traffic to extend engagements and encourage participation in all initiatives
  • Incentivized consumers with higher end samples to increase onsite social media activity

Results

  • Brought the LINDT BEAR to life through a memorable and engaging experience
  • Captured 2,000+ LINDT BEAR photos which led to 120,000+ social media impressions
  • Distributed 65,000 samples – generating over 90,000 touches and 1,000,000 impressions
  • Spiked downloads of LINDT BEAR app
EMG_CaseStudy_LindtBear