GQ Magazine – Get Covered

Challenge

  • Develop an experiential platform to help drive sales of Condé Nast’s GQ NFL Edition
  • Leverage Robert Griffin III cover as sales tool for targeting Washington Redskin fans

Strategies

  • Developed “Get Covered,” a green screen photo opportunity that allowed fans and tailgaters the chance to show off their style on a one of a kind custom printed issue of GQ
  • Worked with FedEx Field to secure outdoor and indoor locations optimal for foot traffic and reaching the target demographic
  • Recruited, hired and trained brand ambassadors to foster a positive and memorable experience between the product and consumer
  • Produced set items and uniforms to promote and support the brand and experience

Results

  • 222 Fans “Got Covered”
  • 307 Magazines sold
  • 10,000+ Touches
  • 25,000+ Impressions
EMG_CaseStudy_GQ