In-Store Sampling Program

Challenge

• Introduce new frozen yogurt cakes and deep dish pies to consumers
• Explain 96% fat free benefit
• Serve samples to consumers in store

Strategies

• Identify local and regional staffing alternatives within each targeted market
• Work with store owners and managers to secure space, pitch and “flavor” of the promotion
• Provide reportage criteria including number of pieces served per hour and customer reaction

Results

• Product sales increased
• New product is rolling out nationally