Client objectives

• Provide opportunities at national events for Harley to acquire new customers
• Capture personal information for customer acquisition and retention
• Interact with Harley customer and provide a quality fun experience

Elite strategies

• Elite Sourcing identified multitude of events including bike weeks, bike races and general bike lifestyle opportunities at bars, clubs and music venues
• Elite Sourcing negotiated efficient sponsorship packages and secured prime locations at events
• Elite Logistics managed all aspects of program and provided control of all elements of the program
  
  • Elite developed dedicated Harley field team
  • Elite provided intense training and auditing including training manuals and post event analysis reports

Results

• Client continues to renew program annually
• Increased access to Harley targeted customer
• Increased information captured in field
• Provided consistency and improved communications