Optimum Triple Play

Challenge

• Design and execute an awareness and loyalty campaign for Cablevision’s Optimum brand
• Target/penetrate key competitive, suburban locations to showcase Optimum and their Triple Play Service within their NY/NJ footprint
• Develop promotional materials and strategies to increase awareness among potential consumers and drive conversion to Triple Play/foster loyalty against existing consumers.

Strategies

• Provided extensive market research to identify key locations and impact times
• Developed Optimum Triple Play Street Teams branded with Optimum hats, fleeces, and messenger bags
• Leveraged market research with management and operational flexibility to insure highest possible penetration with targeted/guerilla marketing
• Designed, created and distributed branded Optimum bottles of water, pens, t-shirts, and popcorn
• Contracted with local establishments to provide Triple Play Coupon offers on behalf of Optimum
• Provided sponsorship activation - sourcing and booking sponsorship for  relevant community events, activating with literature distribution and awareness/loyalty experiential marketing strategies

  
Results

• Provided real-time, in-market consumer feedback to Cablevision
• Generated buzz, loyalty, and conversion for Optimum Triple Play
• Delivered millions of impressions